Kettlevision

- Totally agree with this, her UO work is amazing - nice to know who's behind it.

My buddy Robert over at Nerdski found out that a young lady named Elysse Ricci is behind a lot of Urban Outfitters’ current branding, something that I’ve definitely noticed in the past year or so. The branding is pretty simple, mostly type driven pieces with muted colors and subtle textures.

I think Urban is one of those brands that has it right by not really having a set brand, they’re just kind of eclectic. I can’t think of a lot of other brands that really embody this as well as UO does and it works really well for them. I think Elyse is doing an amazing job of keeping the branding quite open and flexible.

Bobby

- AGOTD

- WANT

This is a dik-dik,it is a cute little antelope with a dirty sounding name. You know you want some dik-dik.

- Amazing, both the footage and the tech. It's fairly intuitive and smooth, but I lost a bit of the impact of the imagery at first while I messed around with the player. I'm bothered by the little reflection under the page title tho. Seems frivolous and unnecessary.

This is a pretty amazing effect: CNN is doing panoramic videos that allow the user to pan around while the video plays. Watching and panning feel as though you're actually walking around in the scene holding the camera.

- Nice catch Rob. And nice going, Denmark. Again.

Pling. All of sudden this little bicycle-friendly detail showed up on the urban landscape in Copenhagen one day. I'm quite sure that very few people have noticed it, except for the people who roll up next to it. Which is the point, really.

I'm talking about the railings that the man is holding onto and resting his foot on. It's located on a little traffic island on which cyclists who are heading straight on wait. The City of Copenhagen has implemented this double railing simply as a convenience for the cyclists who stop here. A high railing to grasp with your hand and a foot railing for putting your foot up, if that's what you fancy doing. Either way you can also use the railing to push off when the light changes.

The foot rest reads: "Hi, cyclist! Rest your foot here... and thank you for cycling in the city."

Another example of the city using the 'Hi, cyclist!' behavourial campaign/communications template that I developed for them.


It's a tiny detail. No bells and whistles, just a simple idea to make a tiny fraction of the day a little bit easier for a small percentage of the cycling citizens of the city.

Which is precisely why it's brilliant.


This may not be a direct example of a 'Desire Line', but it certainly is a fine example of the City understanding human behaviour and basic anthropology.

Because people are always going to lean:



And people will always put a foot up if they can:

When riding about in schools of Copenhagen cyclists and rolling up to a red light, the cyclists along the curb will all wait with a foot on the curb. If there is a traffic light post close enough to the sidewalk there will, as a rule, be a hand resting on it and holding the person in question up.

Why not spoil a few cyclists with a fantastically cheap and practical idea? A couple of metal railings. Slap 'em up. Make a few hundred cyclists a day feel loved.

Fair enough, it's not a solution that can be implemented at every intersection. Nobody wants metal railings all over town. But find a place where they work and just do it. At some other intersection, perhaps another idea will fit perfectly.

Bicycle Culture Buddhas

Actually, if you cycle about in Copenhagen take a look at the light posts next to where cyclists wait for lights to change, you'll see a tiny anthropological detail. I called it Bicycle Culture Buddhas.

The metal is rubbed smooth on precisely one side of the post from all the cyclists' hands that lean up against it. Just like the tummies of so many Buddhas.

Human traces. Urban spaces.